Founded by a 20+ year soup and spice industry veteran, Zoup! got its start opening soup-focused, fast-casual restaurants and was encouraged by its customers to create a broth that was good enough to drink. Zoup! leveraged its restaurant industry experience to bring the first premium broth packaged in recyclable glass jars to the retail market and has continued to innovate with its launch of Culinary Concentrates™ and shelf-stable Soups. Featured on the Inc. 5000 list of the fastest growing private companies in America since 2019, Zoup! Good, Really Good® products are available in over 13,000 retail locations nationwide. Visit ZoupBroth.com and follow @ZoupGoodReallyGood on Facebook, Instagram, and Pinterest.
Brands: Zoup! Good, Really Good Broth (12 SKUs)
Press Releases
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Farmington Hills, MI – Soup, unlike any other food, has an intangible quality that can elicit feelings of well-being and comfort from a simple, tasty spoonful or deep inhale of savory broth. And no one knows this experience a bowl can bring better than Zoup!, because they have seen firsthand that pure satisfaction in their customers’ eyes for over 20 years.
As the founders of Zoup! Eatery in 1998, the team served two million broth and soup bowls face-to-face to customers each month in over 100 locations. While doing so, they discovered taste preferences that hold true across demographics and regions and were inspired to build a brand around Good, Really Good® broth and soup. Leveraging unique insights, direct from soup lovers themselves, they created a lineup of flavor-forward retail products. These include broth and bone broth that’s good enough to drink, Culinary Concentrate™ gourmet broth bases with better flavor and made from cleaner ingredients, and heat-and-eat soup as it should be, full of delicious familiarity.
Founded by soup industry veteran, Eric Ersher, in the fall of 2013, independently owned Zoup! Specialty Products has been featured on the Inc. 5000 list of the fastest growing private companies in America since 2019. After overcoming barriers to entry and learning how to compete with big-budget, Fortune 100 companies, Zoup! steadily gained traction, successfully innovated a once-stagnant category, and is today in over 13,000 stores nationwide, including Walmart, Sprouts and Kroger, plus through Instacart and online.
Intensely passionate about creating complex yet balanced recipes that provide something for everybody, Zoup!’s super-premium products are kettle cooked in small batches without any artificial ingredients, preservatives or GMO’s and packaged in recyclable and reusable glass jars. The broth and broth bases are ideal for making soups or boosting the flavor of home-cooked dishes, while the soups offer a convenient and satisfying meal solution.
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Farmington Hills, MI – Zoup!, which proudly served soup and broth bowls face-to-face to customers for over 20 years at Zoup! Eatery locations, is elevating options at grocery store shelves with Zoup! Good, Really Good® Culinary Concentrates™. Bringing overdue competition to the leading national brand that has dominated the category for three decades, Zoup!’s gourmet broth bases are crafted to meet evolving consumer preferences for better flavor and clean ingredients. The lineup includes Chicken Bone Broth and Beef Bone Broth, plus Savory No-Chicken Vegan Broth.
The first super-premium concentrates made with bone broth, the chicken base features the taste of simmered-all-day poultry that’s perfect for cooking up savory sauces and comforting soups, while the beef base is packed with slow-roasted richness that adds incredible depth to stews and casseroles. With layered savory notes, the vegan base brings umami goodness and added plant-based protein to pastas, grains and rice dishes. The flavor-forward products are crafted free of artificial flavors and ingredients, preservatives, inexpensive fillers, added sugar, GMO’s, gluten, and the eight major allergens. Keto and paleo friendly, the bases also tout higher protein and lower sodium than their conventional counterparts. Each complex yet balanced recipe can be mixed with water to easily create delicious sipping broths. In fact, one 8oz glass jar of concentrate makes up to 10 quarts of broth, providing an economical and space-saving solution for home cooks.
A winner in blind taste tests and an undeniable upgrade to the single national brand, Zoup! Good, Really Good® Culinary Concentrates™ are sold in recyclable glass jars for an SRP of $9.99 at select retailers across the country, including Hy-Vee, Meijer, and The Fresh Market. The products are also sold through Instacart, plus online.
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Farmington Hills, MI – Zoup! has brought to market a lineup of flavor-forward, shelf-stable soups packaged in recyclable and reusable glass jars. Immersed in serving soup face-to-face to customers across the country at Zoup! Eatery locations for over two decades – a history unique to the CPG industry – the team learned about nuanced and universal taste preferences and became passionate about creating soup that seamlessly paired unparalleled flavor with store-bought convenience.
Crafted from high-quality, clean ingredients like fresh herbs, antibiotic-free chicken, and hearty cuts of vegetables (no artificial ingredients or preservatives and no GMO’s here!), the newest heat-and-eat flavors include Chicken Potpie and Chicken Noodle, filled with homestyle comfort in every bowl, a Portabella Mushroom Bisque that’s rich and aromatic, plus a hearty and vegan Black Bean Chili. The original offerings include zesty Spicy Chicken ‘Chilada™, smooth and creamy Tomato Bisque, fresh and tasty Garden Vegetable, cozy Butternut Squash with Brown Butter and Sage, and Chicken & Riced Cauliflower providing a low-carb alternative to the classic. Kettle-cooked in small batches and crafted with Zoup!'s homestyle broths as the base, each features the simmered-all-day taste that has become synonymous with the brand.
Shared Eric Ersher, Founder and CEO of Zoup! Specialty Products, "We’ve been innovating in the premium soup space since 1998 and have used what we learned from our restaurant customers as our secret sauce to create recipes aligned with consumers’ elevated preferences. This is soup just as it should be - complex yet comforting, inspired yet familiar, and appealing to the full spectrum of soup lovers.”
Sold in 16oz recyclable glass jars, Zoup! Good, Really Good® Soups are available for an SRP of $5.99 at retailers across the country, including Walmart, Sprouts, Meijer, The Fresh Market, and Weis Markets. The products are also sold through Instacart, plus online.
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