ZENB cultivates conscientious eating for everyone in the world around us. We take a plant-full approach as we re-invent everyday food using only real ingredients. Embracing the Japanese zenbu concept of WHOLE, we add less and waste nothing to unleash the flavor & nutrients of plants. Our food development legacy stretches back over 200 years with a nature-driven, upcycling approach. Today, we’re applying our expertise to unlock what plants can do with no compromise on taste & texture.
Brands: ZENB
Press Releases
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Following a breakout year, NEXTY Award Finalist and plant-full food company ZENB returns to Expo West to showcase its line of reimagined pantry staples. ZENB, which pioneered the use of yellow peas in better-for-you foods, is continuing its real ingredient movement, unlocking the power of plants to create nourishing products with unmatched taste and texture.
2023 In Review
ZENB established itself as a leader at the forefront of plant-based eating by:
- Solidifying its signature line of award-winning pastas, now featuring seven shapes including Lasagna and Cavatappi.
- Breaking into the snack category with ZENB Cracker Crisps, a crave-ably crispy snack made with only yellow peas, olive oil and seasonings – available in three flavors.
- Landing on the Sprouts Farmers Market Innovation Table and expanding product availability in Jewel-Osco, Central Market, Woodman’s Good Earth, Clark’s Market and hundreds of other independent stores.
- Distributing 43,000 samples and engaging with nearly 375,000 consumers on the ZENB Pasta Lounge Tour.
Keeping It Real in 2024
ZENB aims to amplify its real ingredient, quality-centric approach by:
- Unveiling Pasta Sides, a healthier packaged side that delivers a plant-full alternative. Easy to prepare and ready in minutes, ZENB Pasta Sides are a gluten-free, protein-packed elevated mealtime complement with added nutrient value and four bold global flavors.
- Adding Linguine to its lineup and debuting a yellow pea noodle dish rooted in the brand’s Japanese heritage.
- Rolling out a new season of ZENB mobile sampling tour with updates reflecting the brand’s evolution.
- Rapidly growing retail footprint, entering more national and regional stores with its better-for-you foods.
You can visit ZENB in the North Hall at N1740 to meet with a team member and sample ZENB products.
To learn more about ZENB, its range of plant-full products and its mission to cultivate more conscientious eating in our meals and the world around us, visit ZENB.com.