Born in Toronto, Canada, Yalda Paydar embarked on a journey that seamlessly intertwined her academic pursuits
with a passion for wine and a commitment to health and wellness. Armed with a double major bachelor's degree,
Yalda traversed global metropolises like Paris, New York, and Los Angeles, where she immersed herself in a
responsible enjoyment of wine. Alongside her travels, Yalda earned a Master’s in Public Policy and International
Law, as well as a J.D. in law, maintaining a steadfast focus on the synergy of wine, exercise, and mindfulness.
In 2019, Yalda transitioned into the role of a litigation attorney in Los Angeles, solidifying her dedication to physical,
mental, and emotional well-being. A period of introspection prompted Yalda to question her path and purpose,
leading to the revelation that her beloved beverage—wine—could be reimagined without alcohol. This epiphany laid
the foundation for the creation of No Alcohol Company (NoAlchCo), as Yalda sought a product that could
consistently support her holistic approach to health and wellness, complementing the enduring place of traditional
wine-drinking experiences in her life.