Wow Bao is a fast-casual Asian concept started in 2003 by the iconic Chicago-based restaurant company Lettuce Entertain You Enterprises. In addition to several storefronts, the omni-channel brand has launched 700+ delivery only kitchens across the U.S., is available in more than 6,000 grocery stores, plus has outposts in airports, universities, hotels, e-commerce sites, and hot-food vending machines. Named #1 Restaurant Brand of the Year by Fast Casual in 2022, Wow Bao has made history as the first company to ever win the award twice, having also been named in 2019.
2023 saw Wow Bao’s CPG line expand from 300 grocery stores to over 6,000 across the United States. Bao is the fastest growing frozen food category with more than 200% growth in the past year, and Wow Bao commands 90% of the market share.*
Whether looking for a portable snack or meal, Wow Bao’s signature buns are a delicious and easy way to satisfy when hunger hits. Bao are soft Asian buns filled with an array of savory or sweet flavors. Our CPG products not only include 10 flavors of our restaurant-quality bao, but we have plans for product expansion into potstickers, soup dumplings and fried rice. Current bao flavors include:
Teriyaki Chicken
• Chinese-Style BBQ Pork
• Mongolian-Style Spicy Beef
• Thai-Style Curry Chicken
• Kung Pao Chicken
• Szechwan-Style Spicy Pork
• Cheeseburger
• Chocolate Lava
• Coconut Custard
• Cinnamon Apple.
They can be steamed in minutes or microwaved in seconds to feed any need.
Visit us at Booth N1018 to sample our delicious flavors and learn more about Wow Bao.
*According to SPINS