Chicago-based and family-owned since 1949, La Preferida continues to leave its mark as “The Preferred” Mexican food brand.
This year marks a significant milestone for the iconic Mexican food brand that has been delighting taste buds for 75 years. Since its inception in 1949, La Preferida (meaning “the preferred”) has not only become a household name in the Midwest but has also carved a special place in the hearts of food enthusiasts nationwide
Being “The Preferred” choice is more than just a name; it's about being a cultural bridge that connects generations through the joy of shared meals.
The brand's commitment to quality and authenticity has made it a go-to choice for both home cooks and professional chefs.This landmark celebration stands as a testament to the enduring legacy of evolution, flavor adventure, and trust the brand has built with its loyal fanbase
"We are thrilled to mark this incredible milestone and reflect on the journey that has brought La Preferida to where it is today," said David Steinbarth, President of Branded and grandson of the brand's founder. "Our commitment to delivering authentic Mexican flavors remains unwavering, and we are grateful for our customers who have made La Preferida a beloved part of their family traditions."
In addition to the anniversary festivities, La Preferida plans to release new items throughout the year. Paying homage to their roots in the Hispanic community with products like: Chorizo Seasoning, Chipotle Seasoning, Carne Asada Seasoning and Mole.
As La Preferida looks back on 75 years of success, it also looks forward to a future filled with innovation, growth, and, most importantly, the continued joy of sharing authentic Mexican flavors with families across the Midwest and beyond.
For more information about La Preferida and its 75th-anniversary celebration, please visit www.lapreferida.com