Born into a family of entrepreneurial spirits, Lakrids by Bülow Founder Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into licorice – a Scandinavian favorite that he felt was under appreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.
On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke, Denmark. The idea was to cook the licorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.
Today, Lakrids by Bülow has expanded to the US market and is ready to share this Scandinavian delight. Lakrids by Bülow products contain authentic licorice root, unlike the typical “licorice” American consumers are accustomed to.
Selections 1 | 2 | 3 | 4 are pure, traditional licorice with flavors like sweet, salty, red and habanero. Flavors A | = F deliver a taste experience like no other with pure licorice at the center of a gourmet chocolate ball. Each ball delivers a unique flavor experience, unlike anything else you may have experienced.
To boot, the brand recently obtained B Corp certification status and pride themselves on sustainable practices from sourcing, to production and finally 100% recyclable packaging .
With a sleek Scandinavian inspired design, Lakrids by Bülow elevates itself within the confectionery category.
All products are US landed and ship from our Maine warehouse within 2-3 days of order placement.