Tender and True Pet Nutrition
We know you demand the best for your pets and expect unconditional care for our environment. In 2014 we changed things forever by pioneering the first USDA organic pet food. We then created the first GAP humanely raised and MSC sustainably fished certifications. We continue to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. At Tender & True, we’re always looking to the future. A future of sustainability, responsibility, and unparalleled quality.