Who we are, Alfaparfpeople
APM, an Italian company with a beautiful story, and over forty years in the professional hair and skincare industry. Known for innovation + quality, we are masters of color, care, and skin. We are #alfaparfpeople.
Multilocal, agile, enterprising, attentive to sustainability: these are the people who every day, in Alfaparf Milano, create products and services for hair and skin care in collaboration with hairdressers and beauticians.
From our roots as a family business we have learned to keep people at the center of our world and to cultivate authentic relationships with those around us, our Alfaparfpeople : employees, customers, hairdressers, beauticians, suppliers and partners.