There's a "Broker" Model, there's a "Distributor" Model and then there's "Imagine"...
The idea started in 2015 from a conversation with a brand owner wanting a more hands-on approach with his distributors. He recognised the opportunity in the Middle East but the complexity in the region meant that opening up a local office was just not feasible.
Imagine was created to support brands navigate these complexities to win on the shelf AND with consumers. Our expert team on the ground has both experience and an entrepreneurial mindset to maximise the value we bring to the table!
We started in Dubai, UAE with one brand, but with the vision to be the go-to support for any FMCG business wanting to win in the MEA region... We now operate in 28 markets across 3 continents, building brands, shaping markets, and bridging connections.